Why agents switch to LeadStax
We're not the only option. But once you see how the alternatives actually compare, the choice gets pretty clear.
LeadStax vs. hiring a web design agency
The typical agency experience
- $3,000-$10,000+ upfront for design and development
- 4-12 weeks before your site goes live
- Designers who've never sold a Medicare plan or written a policy
- $150-300/mo for ongoing hosting and 'maintenance'
- Extra charges for every text change, new page, or update
- 12-month contracts are standard — canceling is a nightmare
- Generic templates adapted from restaurants and dentists
- No CRM, no automation, no booking — those are all extra
The LeadStax experience
- $497 setup + $197/mo — a fraction of agency pricing
- Live in under 7 days, not 7 weeks
- Built by a team that understands insurance sales and compliance
- Hosting, SSL, security, and updates all included
- Content changes included — email us and it's done
- Month-to-month. Cancel anytime with 30 days notice
- Industry-specific templates built for your exact business
- Booking, lead capture, and optional CRM built right in
The math: A typical agency charges $5,000 upfront + $250/mo. In year one, that's $8,000. With LeadStax, it's $2,861. You save over $5,000 — and get a site that actually understands your business.
LeadStax vs. DIY website builders
Wix, Squarespace, and WordPress are powerful tools. But “powerful” doesn't mean “right for you.”
Your time has a cost
Most agents spend 40-80 hours building a DIY site. At even $50/hr, that's $2,000-$4,000 in lost selling time. And the result usually looks... DIY.
Compliance is not optional
CMS has strict rules about Medicare marketing. State DOIs regulate insurance advertising. A generic website builder has zero guardrails for any of this.
SEO isn't just a plugin
Drag-and-drop builders create bloated code that hurts page speed and search rankings. Our sites are built clean and fast — optimized for the searches your clients actually make.
Integrations matter
You need your website to talk to your CRM, your calendar, your email system. With DIY, every integration is another plugin, another subscription, another thing that can break.
You still need content
Even the best template is empty without copy. Who's writing your service pages, blog posts, and FAQ content? With LeadStax, we are.
Support means actually helping
Wix support doesn't know what an AEP is. Squarespace can't help with your booking flow for Medicare consultations. We can, because it's all we do.
LeadStax vs. doing nothing
“I get all my business from referrals” works — until it doesn't.
of consumers search online before making a local purchase decision. If you're not there, you don't exist.
people judge a business's credibility based on their website. No site = no credibility with a prospect who doesn't know you yet.
is what it costs a prospect to click to the next agent. The switching cost is zero. If they can't find you or book with you instantly, they won't try again.
people turn 65 every day in the US. They're searching 'Medicare agent near me' right now. If you're not showing up, another agent is.
Every month without a website is a month of leads going to agents who showed up online. The cost of doing nothing is invisible — until you see what you've been missing.
LeadStax vs. other insurance website providers
There are other companies that build websites for insurance agents. Here's what makes us different.
| LeadStax | Typical Competitor | |
|---|---|---|
| Launch time | Under 7 days | 2-6 weeks |
| Monthly cost | From $197/mo | $249-500/mo |
| Setup fee | From $497 | $500-2,000+ |
| CRM included | Optional ($297/mo plan) | Separate product / extra cost |
| Booking system | Included | Often extra |
| Content updates | Monthly, included | Extra cost or self-service |
| Industries covered | Medicare, Life, P&C, Estate Planning, FA, Mortgage | Usually 1-2 (Medicare or P&C) |
| Contract length | Month-to-month | 12+ months common |
| Compliance-aware content | Yes — CMS & DOI guidelines | Varies |
| Email automation | Included in CRM plan | Extra product |
Ready to see what LeadStax can do for your practice?
No credit card. No contract. Just a conversation about what you need.